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General Appraiser Market Analysis and Highest & Best Use Education Schedule (PDF)

Education Catalog (PDF)
Some AI educational programs may not be approved in every state.
Students should check state approvals prior to registering for any Appraisal Institute program.

ClassroomOn-Demand Online EducationLive Online (Synchronous)

This AQB-approved course will help you apply meaningful market analysis in valuation assignments. It presents the basic concepts and terminology of market analysis and marketability studies, then shows how marketability studies provide vital information for the highest and best use decision. Throughout the course, the emphasis is on conducting a reliable analysis of demand. You’ll gain practice in applying methods for inferred, or trend, analysis to three property types—a suburban residential subdivision, an existing multifamily property, and an office building. Using the tools introduced in the course will help you increase the reliability of your highest and best use analyses and support the conclusions you reach in the three approaches to value.

The course also provides a transitional discussion to prepare you for marketability studies using fundamental demand analysis, which is covered in the Appraisal Institute’s Advanced Market Analysis and Highest & Best Use course.

Students have 45 days from the session start date to complete the course material for this program. This course is completed at the student's own pace.

Do I have to take the course exam?
An offline proctored exam is part of the course. You will have 90 days from the time that you complete the course to complete the exam. Testing center locations in your area can be found by clicking on this link:

Learning Objectives
Module 1: Real Estate Markets and Analysis
Module 2: Types and Levels of Market Analysis
Module 3: The Six-Step Process and Use of Market Analysis
Module 4: Basic Trend Analysis Techniques
Module 5: Level B Marketability Study for Suburban Residential Subdivision Property: Steps 1 and 2
Module 6: Level B Marketability Study for Suburban Residential Subdivision Property: Steps 3 - 6
Module 7: Multifamily Property Concepts and Definition
Module 8: Level B Marketability Study for Multifamily Property: Steps 1 - 3
Module 9: Level B Marketability Study for Multifamily Property: Steps 4 - 6
Module 10: Office Property Concepts and Definitions
Module 11: Level B Marketability Study for Office Property: Steps 1 - 3
Module 12: Level B Marketability Study for Office Property: Steps 4 – 6
Module 13: Fundamental Concepts and Four Tests of Highest and Best Use
Module 14: Considerations in Highest and Best Use Analysis
Module 15: The Three Conclusions of Highest and Best Use Analysis
Module 16: Highest and Best Use Applications
Module 17: Applications of Market Analysis to the Three Approaches
Module 18: Introduction to Level C Marketability Studies
Module 19: Introduction to Marketability Study for Office Property and Data Sources

AI CE Credit for Designated members and Practicing Affiliates

    Attend Only = 150 points (general) or 175 points (residential)
    Attend and Pass= 200 points (general) or 225 points (residential)
    Pass Exam Only = 150 points (general) or 200 (residential)

    *Note: General Candidates for Designation who pass the Appraisal Institute General Appraiser Market Analysis and Highest & Best Use exam prior to June 1, 2011 will receive equivalency credit for the new Advanced Market Analysis and Highest & Best Use exam for their MAI advanced education requirements. After June 1, 2011 general Candidates for Designation who have not previously received equivalency credit will be required to pass the new Advanced Market Analysis and Highest & Best Use exam instead. Please contact or call (312) 335-4111 if you have questions.

General [Gen]


Successful completion of Basic Appraisal Principles and Basic Appraisal Procedures is required.

It is strongly recommended that participants complete General Appraiser Income Approach/Part 1 (or its equivalent) before enrolling in this course.

Participants must sign a waiver at the beginning of the course stating that they have the prerequisites. If they do not, they will not hold the Appraisal Institute responsible and will not expect to receive special attention during the course.

Beginning appraisers seeking general appraiser state certification and experienced appraisers who wish to develop and enhance their market analysis skills, property tax assessors, housing and land use specialists within government agencies, lenders and investors, and review appraisers.

Required Technology

  • A financial calculator is required. The accepted model used in the course is the HP-12C. Candidates taking most AI exams may bring their own calculator to use during the exam. Candidates should be fully aware that AI courses are developed with HP12C keystrokes, and that using an HP12C is highly recommended.
  • IMPORTANT! You will be asked to clear the calculator's memory before and after the examination. Only one calculator is permitted in the testing room.
  • Laptops, cellular phones, tablets, iPads, wearable technology (smart watch, Apple Watch, Google Glass, etc.), and other devices that can store data or connect to the Internet are NOT permitted during the exam. In addition, all watches, wallets, bags, and purses must be removed and stored out of reach prior to taking the exam.
  • HP-12C calculator user's manual
  • You must be familiar with calculator operation when the course begins. Answers to problems in course material are shown using the HP-12C. Do not come to class expecting to be taught how to use a financial calculator.
  • Free Review:Using a Financial Calculator; Formulas, Symbols, Math Review, and Sample Problems and Financial Calculator Practice Exercises
  • For additional help with the HP-12C calculator, take our online seminar, Using Your HP-12C Financial Calculator
  • Recommended Text
    None Specified.

    AI Price: $ 469.00
    Full Price: $ 569.00

    Click Here for State Approvals

    Robert W. Dunham, MAI, SRA

    I agree to the terms and policies set forth under the Appraisal Institute Online Education Policy. I also certify that I am the person identified above under Personal Data and that I will personally complete each assigned module of instruction and any examination(s). I understand and agree that if I misrepresent my identity or arrange for someone else to represent himself or herself as me at any time during the Appraisal Institute online course or seminar, I will be immediately removed from the course or seminar and I will not be entitled to any refund. I further understand that if I am a member of the Appraisal Institute and participated in any misrepresentation of identity, by affirmative act or failure to act, that I will be the subject of a peer review proceeding under Regulation No. 6 for violation of the Appraisal Institute's Code of Professional Ethics and Standard of Professional Appraisal Practice, and that such peer review proceeding may result in termination of my Appraisal Institute membership.

    Additional Information
    Please allow 1 hour after registration to start an online session in progress (on or after the session start date). Go to and log in with the username and password you used when you registered. You will automatically be taken to the "My Appraisal Institute" page. Near the middle of that page your course will be listed with a link next to it that says "Go To Class".

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