This AQB-approved course will help you apply meaningful market analysis in valuation assignments. It presents the basic concepts and terminology of market analysis and marketability studies, then shows how marketability studies provide vital information for the highest and best use decision. Throughout the course, the emphasis is on conducting a reliable analysis of demand. You’ll gain practice in applying methods for inferred, or trend, analysis to three property types—a suburban residential subdivision, an existing multifamily property, and an office building. Using the tools introduced in the course will help you increase the reliability of your highest and best use analyses and support the conclusions you reach in the three approaches to value.
The course also provides a transitional discussion to prepare you for marketability studies using fundamental demand analysis, which is covered in the Appraisal Institute’s Advanced Market Analysis and Highest & Best Use course.
Students have 45 days from the session start date to complete the course material for this program. This course is completed at the student's own pace.
Do I have to take the course exam?
An offline proctored exam is part of the course. You will have 90 days from the time that you complete the course to complete the exam. Testing center locations in your area can be found by clicking on this link: www.pearsonvue.com/ai.
Module 1: Real Estate Markets and Analysis
Module 2: Types and Levels of Market Analysis
Module 3: The Six-Step Process and Use of Market Analysis
Module 4: Basic Trend Analysis Techniques
Module 5: Level B Marketability Study for Suburban Residential Subdivision Property: Steps 1 and 2
Module 6: Level B Marketability Study for Suburban Residential Subdivision Property: Steps 3 - 6
Module 7: Multifamily Property Concepts and Definition
Module 8: Level B Marketability Study for Multifamily Property: Steps 1 - 3
Module 9: Level B Marketability Study for Multifamily Property: Steps 4 - 6
Module 10: Office Property Concepts and Definitions
Module 11: Level B Marketability Study for Office Property: Steps 1 - 3
Module 12: Level B Marketability Study for Office Property: Steps 4 – 6
Module 13: Fundamental Concepts and Four Tests of Highest and Best Use
Module 14: Considerations in Highest and Best Use Analysis
Module 15: The Three Conclusions of Highest and Best Use Analysis
Module 16: Highest and Best Use Applications
Module 17: Applications of Market Analysis to the Three Approaches
Module 18: Introduction to Level C Marketability Studies
Module 19: Introduction to Marketability Study for Office Property and Data Sources
AI CE Credit for Designated members and Practicing Affiliates
Successful completion of Basic Appraisal Principles and Basic Appraisal Procedures is required.
It is strongly recommended that participants complete General Appraiser Income Approach/Part 1 (or its equivalent) before enrolling in this course.
Participants must sign a waiver at the beginning of the course stating that they have the prerequisites. If they do not, they will not hold the Appraisal Institute responsible and will not expect to receive special attention during the course.