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NORTHWESTERN BRANCH BREAKFAST MEETING - Economics and Valuation of Outdoor Advertising Assets

    Date: July 19, 2018   Location: Santa Monica, CA
 
  Local Area Topics  
Category  Electives [E]  
Attendance Hours  2.0  
Current Price  $ 20.00  
    
 
  Location  
Name  Spitfire Grill  
Address  3300 Airport Ave.  
City  Santa Monica  
State  CA  
Zip  90405  
    
 
  Sponsor / Contact  
Chapter  Southern California
Website  www.sccai.org  
Contact Name  Lianna Ayala  
Email  lianna@sccai.org  
Phone  (818) 957-5111x2  
 
  Description  
SPEAKER: Donna Desmond
President
Donna Desmond Associates

Donna Desmond, President of Donna Desmond Associates, is a renowned expert in the economics and valuation of outdoor advertising assets. Ms. Desmond has prepared hundreds of appraisals of billboard assets for use in transactions, breach of contract, eminent domain, shareholder disputes and landlord disputes. Ms. Desmond has testified on valuation and economic issues related to static and digital billboards in Federal District Court and Superior Courts in California, Nevada and Texas.

Ms. Desmond has extensive experience in the valuation of outdoor advertising companies and related assets including billboards, wallscapes, digital media and other non-standard media. She has valued assets of every major outdoor advertising company in California, Nevada, Texas, Oregon and Arizona.

Outdoor advertising appraisal assignments have included valuation of billboard leasehold interests, leasehold bonus value, intangibles and structure value, fair market rent determination for lease negotiations and economic studies for litigation purpose. The firm has also been involved with Caltrans permit submission and review of Caltrans requirements.

Donna Desmond Associates also provides consulting services to public entities and private parties interested in development of static and digital billboards. The firm has assisted the cities of Sacramento, Buena Park, Oakland, Rohnert Park, South Gate, Antioch, Benicia and others in evaluating proposals for billboard development on private property.

Ms. Desmond is a senior member of the American Society of Appraisers, Business Valuation discipline. She is also a member of the Institute of Business Appraisers and the International Right of Way Association. Ms. Desmond has written numerous articles on business valuation and damage estimation. She is also a contributing author to the Handbook of Small Business Valuation Formulas, published in 1987 and revised in 1988. Ms. Desmond regularly gives seminars to public agencies, attorney groups, and appraisal organizations on various business valuation topics.

TOPIC:
An overview of Billboards, Wallscapes, Digital Media and other non-stand media
Emerging trends in outdoor advertising and their impact on rents and values
Determination of market rental values
Valuation techniques and available resources used to determine market value
 
  Audience  
ALL ARE WELCOME-LIMITED SEATING REGISTER EARLY
 
  Disclaimer  
Cancellation Policy
  • Up To 15 days prior to program start date, $10.00 cancellation fee.
  • 2 - 14 days prior to program start date, $15.00 cancellation fee.
  • Less than 2 days prior to program start date, forfeit of payment.
       
CHAPTER-DEVELOPED PROGRAM
This Educational Program (Program) was developed and organized by the Appraisal Institute Chapter offering the Program with the intent of addressing topic(s) of current local interest solely for educational and informational purposes. The Appraisal Institute national organization was not involved in developing or organizing the Program.

The content of this Program, including but not limited to any written materials and presenter comments, does not represent the viewpoint of the Appraisal Institute (defined as including but not limited to, the national organization, its Regions, Chapters, members, candidates, affiliates and staff) unless formally adopted by the national Board of Directors. Further, the Appraisal Institute has not peer-reviewed or approved the content of the Program and does not warrant the accuracy or timeliness of the content of the Program. The content of the Program is subject to court decisions and local, state and federal laws and regulations and any such revisions of such laws and regulations.

This Program is presented with the understanding that the Appraisal Institute is not engaged in rendering legal, accounting or other professional advice or services. Nothing in the Program is to be construed as the offering of such advice or services. If expert advice or services are required, attendees and readers are responsible for obtaining such advice or services from appropriate professionals.

ENROLLMENT
Enrollment is on a first-come, first served basis. If the event is filled, a waiting list will be retained. The Southern California Chapter reserves the rights to cancel, limit, or reschedule this event if the minimum enrollment level is not reached, and to change faculty assignments and facility locations at any time. Prospective students should confirm their registration before making any non-refundable airline reservations. There are NO transfers; you must cancel out of the offering.

ATTENDANCE
The Appraisal Institute enforces attendance requirements mandated by state licensing and certification regulatory agencies. The Appraisal Institute issues certificates for state certification/licensing or state continuing education credit that verify successful completion and attendance of 100%, with your grade notification letter for courses, or at the conclusion of seminars. One hundred percent (100%) attendance is required for all Appraisal Institute education programs. This follows Appraiser Qualification Board minimum criteria requirements.

PREREQUISITES
Some classes have prerequisites. Be sure to read the course description to find out if there are any prerequisites for this course.

REQUIRED TEXTBOOKS
Some classes have required textbooks. Be sure to read the class description to find out if there are any required textbooks for this course. There will not be any textbooks for purchase at the class. You must buy them ahead of time. If you arrive for a class without the required textbook credit for the class cannot be given and there will be no refund.

REQUIRED EQUIPMENT
Some classes require you bring a laptop and or other equipment. Be sure to read the class description to determine if any equipment is required. You are responsible for bringing your own extension cord(s). None will be provided. Please safeguard your equipment and personal belongings at all times. The Appraisal Institute, the Southern California Chapter, the Instructor or the facility will not be responsible for any loss of your personal belongings.

CLASS MATERIALS TO DOWNLOAD
Some classes are now available with downloadable materials. If you opted to download class materials instead of having them shipped to you, you will be required to bring the materials with you on a laptop or as a hard copy. If you do not have the materials with you credit for the class cannot be given and there will be no refund. Copies will not be available to you in the class. You are responsible for bringing your own extension cord(s). None will be provided.

ADA COMPLIANCE
It is the policy of the Appraisal Institute to provide reasonable accommodations for qualified persons with disabilities who are participating in Appraisal Institute educational programs. If you need accommodations to participate because of a disability, please notify us in writing at least two weeks in advance of the program and we will arrange for reasonable accommodation. Without two weeks’ notice, accommodation may not be available.

COMPLETION CERTIFICATES
For scannable exams, written notification of results will be sent to the examinee approximately 15 business days from the date of receipt of the exams at the national office.
Certificates of completion for continuing education will be sent to the student in approximately 15 days from the date of the class. Express Grading is available. For more information contact the national office at (312)335-4207.

Program materials will be picked up at the site.
 
  Additional Information  
DATE/TIME: THURSDAY, JULY 19, 2018 - 7:30 am - 9:30 am
LOCATION: SPITFIRE GRILL 3300 Airport Avenue, Santa Monica (310.397.3455)
Directions: From the Santa Monica Freeway, take the Bundy Drive South exit. Just south of the Santa Monica Airport, turn west onto Airport Avenue. The Spitfire Grill is on the south side of the street - a short distance from Centinela Avenue. Bundy turns into Centinela at National Blvd.

  FACILITY INFORMATION AND DIRECTIONS  

 

 
















 
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