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Marketability Studies: Six-Step Process & Basic Applications Education Schedule (PDF)
Education Catalog (PDF)
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Students should check state approvals prior to registering for any Appraisal Institute program.

ClassroomOn-Demand Online EducationLive Online (Synchronous)

Marketability Studies: The Six-Step Process and Basic Applications will help you understand the fundamentals of market analysis while taking you, step-by-step, through two real world case studies. You’ll leave this seminar with practical exposure and new insights to basic market analysis whether you are a newer or  more experienced practitioner!  Use this seminar as either a refresher or as an introduction to the Appraisal Institute’s General Appraiser Market Analysis and Highest & Best Use course. In addition, the seminar also serves as an excellent prelude to the Appraisal Institute’s counterpart seminar, Marketability Studies: Advanced Considerations and Applications.

In this program, you’ll cover structured market analysis while applying the Six-Step Process on two non-complex appraisal assignments. The process is not advanced, but lays the foundation necessary to apply advanced techniques. Most appraisal assignments can be handled using the process and the techniques demonstrated in this seminar! The two examples in this program can be used as a future guide for use in an appraiser’s practice.

Upon completion of this course, participants should be able to:
• Recognize the importance of market analysis and marketability studies to highest and best use and market value
• Understand the 6-step process of market analysis
• Apply basic trend analysis
• Perform a Level B marketability study for a Class B office property
• Perform a Level B marketability study for a suburban residential subdivision
• Apply Level B marketability studies to support conclusions for the three approaches to value

Program Overview
• Table of Contents and Overview (PDF)
• Schedule (PDF)

Recommended Text
• Market Analysis for Real Estate: Concepts and Applications in Valuation and Highest and Best Use, 2nd ed.


Ordering Information
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Please contact the sponsoring chapter for information on fees applicable to chapter programs.

• HP-12C calculator

• Laptop computer with Microsoft Excel 2010 or 2013. Be sure that Solver Add-in and Analysis Tool Pak Add-in are installed prior to class. If you do not currently own Excel, you can download a trial copy here.

AI CE Credit for Designated Members and Practicing Affiliates
Attend Only = 75 points


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Class Schedule & Location

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