Appraisal Institute PRINT
M E M B E R    P R O F I L E

Heather M. Placer, MAI, SRA
Regional Vice President
1013 Alcorn Terrace
Midlothian, VA 23114
(804) 638-3330
Fax: (410) 543-1030
Cell: (804) 638-3330
Continuing Education Program Completed
Standards & Ethics Education Completed
Accepts Fee Assignments

Primary Market Area
Richmond area, Southside Virginia, Hampton Roads, Northern North Carolina, Greensboro, Raleigh

Secondary Market Area
Remainder of Virginia and North Carolina

Primary Practice Focus
My primary practice focus is on commercial, industrial, and agricultural (non residential land) type properties in the states of Virginia and North Carolina.

Business Services
Absorption Studies [View Experience Details ] Appraisal  Appraisal Review  Consulting  Data and Information Analysis  Demand Analysis  Demographic Analysis  Development Valuation and Consultation  Easement Analysis  Encroachment Analysis  Feasibility Studies  FHA Appraisal  Foreclosure / REO  Highest and Best Use Studies  Litigation / Litigation Support  Market Analysis  Portfolio Valuation and Analysis  Relocation Appraisal and Consulting  Retrospective Valuation 

Property Types
  Mobile Home Park Multi-family (5+ units)
  Acreage (Mixed Use) [View Experience Details ] Acreage (Non-Residential)  Acreage (Residential)  Coastal / Lakeshore, Riverfront, Other Waterfront  Land, Rural  Land, Transitional  Land, Urban  Open Space / Public Park Subdivided Land / Lot (Non-Residential)  Subdivided Land / Lot (Residential)  Subdivision (Commercial, Industrial, etc)  Subdivision (Residential)  Tideland Timberland  Wetland, Swamp, Marsh 
  Automobile Dealership [View Experience Details ] Banquet / Reception Hall  Bed and Breakfast / Inn  Branch Bank / Financial Building  Condominium (Office / Retail / Etc.)  Convenience Store / Service station  Day Care  Funeral Home / Mortuary Mausoleum / Cemetery / Crematory Hotel / Resort  Medical Facility / Clinic  Motel  Office Building (High Rise, over three stories)  Office Building (Low Rise, three stories or less)  Parking Facility (Lot or Garage)  Restaurant / Bar / Night Club / Micro Brewery  Retail (Single Tenant or Free Standing)  Self Storage  Shopping Center (Local, Strip, Neighborhood, Community, Etc.)  Shopping Center (Power Center, Outlet Center, Lifestyle, Etc.)  Shopping Center (Super Regional, Regional Mall) 
  Cannery [View Experience Details ] Food Processing  Industrial (Heavy (Manufacturing)  Industrial (Small Office Warehouse / Mfg.)  Industrial Light (Distribution, Storage)  Research and Development Lab / Hi-Tech / Bioengineering
  Community Center / Recreation Center [View Experience Details ] Courthouse  Educational Institution (Public)  Library  Public Service / Municipal Service Building  Public Utility (Sewer / Water / Electrical / Etc.)  Recreation and Park  Religious Facility  University / College 
  Campground Dance Hall / Ballroom [View Experience Details ] Health and Fitness Club  Private Club 
  Crop [View Experience Details ] Forest / Timber  Pasture / Range  Ranch 
   Special Purpose
  Car Wash [View Experience Details ] Greenhouse / Nursery  Lumber Yard  Mixed Use  Private Educational Institution  Right-of Way / Corridor Valuation (Pipeline / Rail Road / Fiber Optic, Etc.)  Utilities (Public and Private)  Winery 
   Ownership Forms
  Access Rights Fee Simple Interest [View Experience Details ] Ground Lease  Leased Fee Interest  Leasehold Interest 

Formal Education
2007- Virginia Commonwealth University, Master of Real Estate Valuation, 2002- Old Dominion University, Master of Business Administration, 1999- Old Dominion University, Bachelor of Science, Business Management